Merchandising

One very famous event would be the Tour de France. This event has attracted so many sponsors in hope of taking advantage of this mega event to promote its companies. Some of the many sponsors include Carrefour, Skoda, Vittel, Brandt, Nike etc.

Theming

Musee d'Orsay may not be as massive size as the Louvre Museum, but its Impressionist collection is among the best in the world and has attracted 2.1 million visitors annually. This is all good but why does it has to be housed in a former rail station? It simply makes no sense at all as the rail station has nothing to do with the arts displayed in the Musee d'Orsay.

Performative Labour

The famous medieval theme park in France, Grand Parc Puy Du Fou, is much like Disneyland. The only difference is its theme. One thing really unqiue about the place is that the frontline service such as the ticketing counters would usually dress themselves up into medieval costumes such as knights. This is a deliberate act by them just to enhance the medieval atmosphere in the place and their work are usually more focused on performance rather than the actual objectives of their job.